Founder Victoria Sharples is our wine boffin; she brings over fifteen years international wine knowledge and experience to The Wine Station. Her experience is considerable; she has worked in the UK & Australia as a buyer, importer, sommelier & wine judge. She also spent several years in wine marketing and provides consultancy services to government & wineries.
As a consultant Victoria provides advice to producers for portfolio assessment, brand placement and business strategy. She also advises on blending and wine styles to target specific markets; particularly improving wine profiles for local and export markets.
Her time in the UK gives Victoria considerable experience with European wines. She has worked closely with wineries from across the globe including Champagne houses, producers from Chablis, Tuscany, Alto Adige, South Africa, Argentina, Chile and Spain. Leading UK wine writer and critic, Matthew Jukes, described Victoria’s palate as ‘formidable’. When living in the UK, she established a wine importation business specialising in cool-climate, Victorian wines from smaller, boutique wineries. Her passion for Victorian wines continues back in Melbourne with the creation of The Wine Station.
She visits the UK for tastings and judging commitments each year. In 2004 Victoria was invited to join the judging panel for the International Wine Challenge in London which is the world’s largest wine competition having over 10,000 wines entered from around the world. It is “…rigorously judged and tasted by the industry’s leading international wine experts…” She continues to work as a Senior Judge at the IWC each year and in 2010 was been appointed as the International Wine Challenge’s Australian Ambassador. In Australia, Victoria has been invited to participate as a Show Judge in a number of wine shows, magazine tasting panels & is a regular on the judging panel for Fed Square’s Victorian Wine Showcase Series. In November 2013 she was accepted to study the prestigious European Master of Wine programme & hopes to become only the fourth woman in Australia to have MW after her name!